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Arrow targets ISVs with new cloud programme

Arrow Electronics has announced a new EMEA cloud channel programme for independent software vendors (ISVs) and other technology providers running software-as-a-service (SaaS) applications. 

Covering everything from creating a value proposition to training and consultancy services, as well as marketing, demand generation and vendor best practice, the Cloud Innovation Factory programme is designed for technology providers looking to expand their use of cloud. 

Target customers include new and established providers that might want to expand their usage of cloud, scale marketready solutions, integrate into marketplaces, apply subscription models or grow with other channel partners. 

The programme has been welcomed by Paul Collins, Chief Technical Officer at Spica Technologies. He said: “The Cloud Innovation Factory programme creates a new channel opportunity for us as a fast-growing ISV to accelerate our growth into new markets and territories by reaching a broader network of complementary partners ready to integrate our Digital Workplace Experience platform and App into their own value propositions.”

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TechnologyReseller: 2021