Press "Enter" to skip to content

Norton Launches Robust Identity Monitoring in the U.K. to Help Consumers Resolve Their Identity Theft Issues

Norton Identity Advisor Plus offers victims of identity theft access to a dedicated Identity Restoration Specialist

Norton, a leading consumer Cyber Safety brand from NortonLifeLock, today announced the U.K. launch of Norton™ Identity Advisor Plus, leveraging the company’s consumer identity protection expertise to help victims of identity theft resolve their issues1.

In the latest Norton Cyber Safety Insights Report in the U.K. – conducted online in partnership with The Harris Poll amongst 1,000 adults aged 18+ – 55% of Brits surveyed admit they would have no idea what to do if their identity was stolen. Additionally, 60% of those surveyed admit to being “very worried” their identity will be stolen. Norton Identity Advisor Plus tries to address this concern by helping consumers each step of the way, should they discover they’re a victim of identity theft.

Steve Wilson, U.K. and Ireland Director at NortonLifeLock, says: “Unfortunately, personal information accessed through nefarious tactics may result in identity theft. A hack or data breach could lead, for example, to a loan being taken out in your name, which could impact your life and potentially your credit score. Alongside Cyber Safety solutions included with this new plan, we’re also providing access to dedicated Identity Restoration Specialists, offering that all-important guidance to victims of identity theft.”

Norton Identity Advisor Plus comes with an easy-to-use dashboard for users to register their personal information for monitoring, including Social Media Monitoring. This feature monitors popular social media platforms and notifies the account holder if there are signs the account may be compromised or if potentially risky links are found2. If a customer suspects their identity has been stolen, they have access to a dedicated Identity Restoration specialist.

Norton Identity Advisor Plus features include:

Dedicated Identity Restoration Specialists: An Identity Restoration Specialist is assigned to a case of identity theft from start-to-finish to guide the victim through the full process to resolve their identity theft issue. This support includes help guiding the victim to resolve the identity theft issue with relevant third parties, including merchants, credit card companies, financial institutions, collection agencies, government agencies or other parties and, if needed, making three-way mediation calls with the victim and the relevant parties.  These Identity Restoration Specialists access over 7,000 verified merchant fraud processes worldwide. This service is available via a UK landline number, Monday to Friday, 9am to 6pm.

Social Media Monitoring: According to recent U.K. Norton research, 22% of people surveyed have been victims of a social media account takeover.

  • Social Media Monitoring focuses on the most popular social media sites: Facebook, Instagram, Twitter, LinkedIn and YouTube.
  • Potentially risky links within the user’s social newsfeed on Twitter and YouTube are flagged, to help prevent malware infecting a device, as well as alerting the user to scams and phishing attempts. An alert is also issued if the user is being linked to potentially risky content, allowing them to take action.
  • Account takeover on Facebook, Instagram, Twitter, LinkedIn and YouTube notifies the registered user of suspect activity linked to their account, or unexpected changes to account settings.

Dark Web Monitoring: 66% of Brits surveyed admit they don’t know how to check if their identity has ever been stolen. Norton™ Identity Advisor Plus includes Dark Web Monitoring.

  • Dark Web Monitoring goes beyond easily accessible sites and marketplaces, scanning private forums, social webs, deep web and dark web to search for the user’s registered personal information with advanced monitoring technology.
  • Dark Web Monitoring allows the user to registerpersonal information such as their driver’s license number; up to five insurance account numbers or identification numbers; email addresses, phone numbers and physical addresses. It will also scan the dark web for up to ten: credit card numbers, financial account numbers, and gamer tags.


Also released is Norton 360 Advanced, designed for those looking to take advantage of Norton’s comprehensive Cyber Safety tools – all in a single solution. In addition to Identity Restoration support, Dark Web Monitoring and Social Media Monitoring, Norton 360 Advanced includes powerful layers of protection for your devices and online privacy against cyberthreats, plus Password Manager, 200 GB PC Cloud Backup, Secure VPN and Parental Control.

To learn more, visit:


About the 2022 Norton Cyber Safety Insights Report

The research was conducted online by The Harris Poll on behalf of NortonLifeLock among 10,003 adults aged 18+. The survey was conducted November 15 through December 7, 2021 in Australia (n=1002), Brazil (n=1000), France (n=1001), Germany (n=1000), India (n=1000), Italy (n=1000), Japan (n=1000), New Zealand (n=1000), the United Kingdom (n=1000), and the United States (n=1000).Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, and household income to bring them in line with their actual proportions in the population. No estimates of theoretical sampling error can be calculated.


About NortonLifeLock Inc.

NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer Cyber Safety, protecting and empowering people to live their digital lives safely. We are the consumer’s trusted ally in an increasingly complex and connected world. Learn more about how we’re transforming Cyber Safety at


Please follow and like us:

Be First to Comment

Leave a Reply

Technology Reseller Magazine & Site is Published by Kingswood Media 2022