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Tactus Group wins 2021 Microsoft Device Partner of the Year

North West-headquartered Tactus Group, the specialists in consumer and educational technology, has received the prestigious Microsoft Device Partner of the Year Award for the outstanding growth achieved by its Geo Computers brand.

The company was honoured among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

In the past 12 months alone, Tactus has overseen a 600 per cent revenue rise at Geo, the Tactus-owned brand which specialises in making premium finish Windows devices. In its last financial year, the firm sold 280,000 of its Windows devices, which include its GeoBook Minecraft Edition laptops. Retailers that stock the firm’s devices now include Amazon, Very, John Lewis and Argos in the UK and Best Buy in the US, and the firm plans to further expand its reach into new markets.

Alongside its outstanding sales performance, the firm has demonstrated its commitment to making technology affordable and accessible for all. By partnering with the Department of Education (DfE), Tactus has supplied 165,000 laptops to underprivileged school children in the UK – 15 per cent of the total number provided by DfE.

The Microsoft Partner of the Year Awards recognise Microsoft partners that have developed and delivered outstanding Microsoft-based solutions during the past year. Awards were classified in various categories, with winners chosen from a set of more than 4,400 submitted nominations from more than 100 countries worldwide.

Scott Brenchley, CEO at Tactus Group, said: “Being named the Microsoft Device Partner of the Year is a landmark accomplishment for Tactus Group, and again demonstrates the extraordinary dedication and talent across our brands to make technology accessible and affordable for all.

“Working with Microsoft has given us the impetus to continue innovating our product range to embrace the latest technologies and make a lasting difference to the way people work, learn and play on a global scale.”

“I am honoured to announce the winners and finalists of the 2021 Microsoft Partner of the Year Awards,” said Rodney Clark, corporate vice president, Global Partner Solutions, Channel Sales and Channel Chief, Microsoft. “These remarkable partners have displayed a deep commitment to building world-class solutions for customers—from cloud-to-edge—and represent some of the best and brightest our ecosystem has to offer.”

About Tactus Group

Tactus Group is a consumer technology business. Specialising in gaming, education and entry level computing, it is committed to making technology more accessible to consumers all over the world.

Headquartered in the North West with a footprint across Europe, North America and Asia, the Group employs over 200 experts that produce and source innovative technology. It reaches consumers through established retailers, the IT channel and its own e-commerce platforms.

Tactus Group is a Microsoft OEM and Gold Partner, and has long-standing partnerships with a number of blue-chip companies and leading high street retailers.




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