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Exertis unveils newly-appointed AV leadership team Jamie Brothwell leads team of experienced and dedicated AV specialists

Exertis has revealed its new line-up of AV talent which is heading up the Exertis Pro AV division.

The team, who all report into Director of Exertis Pro AV, Jamie Brothwell, consists of: Al Coyne, taking the role of Commercial Director; Tim Fox, named Head of Sales; Jon Grundy, whose role is Head of AV Solutions; and Mark Sanderson, the new Commercial Manager.

A wider external team is also part of the new structure, employing Mandeep Jabble and Joe Finn who both report into Head of Sales, Tim Fox.

Jamie Brothwell said: “Having responsibility for restructuring and rebuilding the UK Exertis Pro AV business is the best project I’ve ever been a part of. Building and establishing a new management team, setting the strategy for growth, working with our geographical siblings around the world, and bringing to life and telling the story of Exertis Pro AV has been a joy to be part of. Working at Exertis gives the freedom and entrepreneurial spirit that leads to fantastic innovation and growth. I’m incredibly proud of our business, our culture and our people, and I’m really excited to see where we go from here.”


The Exertis Pro AV division offers a whole suite of products to support the movement towards collaborative working, and the function operates across 20 countries, with more than 500 dedicated Exertis Pro AV employees worldwide. The aim of bolstering the talent in the UK division is to give a greater customer and vendor experience, providing the support and expertise to upskill customers’ workforces, and offering new and exciting ways to increase customers’ technology offerings – therefore differentiating them from their own competitors.


Al Coyne, Commercial Director, said: “I am relishing the new role as it gives me another cap to wear in the world of Exertis Pro AV – there are several similarities in this market as there are within the OA print market.”

Tim Fox, Head of Sales, said: “Building a sales operation that offers customers excellent service and genuine choice is a challenge that I am really enjoying. Exertis Pro AV has a lot of momentum now, exciting times are ahead!”

Jon Grundy, Head of AV Solutions, said: “Exertis is incredibly forward-thinking and is constantly looking for new ways to improve our offering and better support our partners. Being able to help shape this growth is extremely rewarding.”

Mark Sanderson, Commercial Manager, said: “Having spent 23 years in AV/UC distribution, it’s great to be leading a team of passionate, dedicated and knowledgeable colleagues to drive our portfolio of industry-leading conferencing, collaboration and attach vendors to market.”




About Exertis

Exertis is the leading technology distributor of consumer, business and enterprise products from pioneering technology brands, playing an integral role in supplying the world with cutting-edge tech. Over forty years Exertis has distributed the technology that transforms societies and facilitated the world’s transition to digital. These days Exertis distributes everything from AV solutions to AI-powered smart-tech. Exertis is powered by the mantra ‘our people, our customers, our business’. In 2020 it won ‘Best Company to Work For’ at the CRN Sales & Marketing Awards. In the year to March 2022, Exertis had a turnover of £4.644 billion. Exertis, a wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company, represents more than 700 brands in the UK alone and continues to grow. As technology evolves, so does Exertis.

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