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Brother and Datalogic join forces to deliver auto-ID subscription service to resellers

Business technology solutions provider Brother UK has partnered with Datalogic, a global leader in automatic data capture, to provide resellers with the opportunity to buy their Auto-ID products on subscription.

The ranges of both vendors will be made available through Brother’s Managed Label Service (MLS) platform, which will give businesses the option of spreading the upfront cost of new labelling and scanning devices, software, services and supplies over a monthly payment plan.

The move will include Datalogic’s barcode scanning hardware and partners supplying the equipment will be able to simply integrate Brother labelling devices into customer deals via MLS, and vice versa.

The vendors say the partnership will make it easier for resellers to specify label printers and barcoding technology for bespoke Auto-ID systems and provide them with access to a joint technical support team.

Ged Cairns, head of Auto-ID business unit at Brother UK, said: “Customers are increasingly looking to buy all hardware, software and solutions as a service, as they look to simplify purchasing decisions and turn capex into opex for affordability.

“Vendors working side-by-side can help partners responding to these changing customer needs faster, by providing considered guidance and expertise of how technology can work as part of a full system and by supporting one another through shared payment platforms.

“With Datalogic by our side, we’re well positioned to help partners as they handle the growing demand for Auto-ID systems.”

Jonathan Brown, UK&I Channel Country Manager, at Datalogic, said: Brother’s MLS platform is providing another string to partners’ bows as they target growth in the Auto-ID market, so it’s an excellent platform to open up to the resellers we work closely with too.

“Our new partnership recognises the value that two vendors working together can provide resellers, which is especially helpful for those breaking into the Auto-ID market for the first time.”

The move follows Brother UK’s Auto-ID team striking a new deal with specialist distributor BlueStar, which will now carry the company’s thermal and mobile print range as part of a pan-European arrangement.

To find our more visit: https://www.brother.co.uk/business-solutions/managed-label-services.

About Brother UK

Over 100 years of innovation have gone into making Brother the global business solutions provider that it is today.

Founded as Yasui Sewing Machines Co in Japan in 1908 and later renamed to Brother, the company now operates in 44 countries around the world. Brother has continually adapted to thrive in an ever-changing marketplace.

From managed print services through to printers and scanners, Brother’s products and services are designed to increase efficiency, boost productivity and encourage collaboration in the workplace.

Brother UK has secured Investors in People ‘Platinum’ status and, most recently, a prestigious Queen’s Award for Enterprise in recognition of its outstanding achievements in sustainable development.

Datalogic Group

Global technology leader in the automatic data capture and factory automation markets since 1972, specialized in the designing and production of bar code readers, mobile computers, sensors for detection, measurement and safety, machine vision and laser marking systems.

Datalogic S.p.A. is listed in the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI. Visit www.datalogic.com.

 

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TechnologyReseller: 2021