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Gamma launches new telephone line replacement service

Gamma Communications plc (“Gamma”), a leading technology-based provider of communication services, today launched PhoneLine+, its new landline replacement solution ideally positioned for UK micro businesses.

PhoneLine+ has been designed to replace the traditional landline service using Voice over Internet Protocol (VoIP) technology to deliver calls over the broadband network. With the 2025 public switched telephone network (PSTN) switch-off fast approaching, PhoneLine+ is the first product to market created specifically for micro businesses who rely heavily on their single legacy landline.

Providing a feature-rich Wholesale Line Rental (WLR) replacement service, PhoneLine+ supports all the key elements expected of a traditional telephone line including voicemail, call divert, call transfer and call hold. With light touch digital provisioning, PhoneLine+ is delivered and fully managed from the Cloud so the service is always available and maintained, as well as being simple to set up and easy to use. PhoneLine+ can be accessed on a choice of devices and benefits from Gamma’s highly reliable infrastructure.

here are over 3 million business telephone lines yet to migrate to a digital solution and PhoneLine+ is perfectly positioned for the channel to be able to not only promote customer retention through an improved customer experience, but to enable businesses to thrive through a simple digital hosted telephony solution.

Chris Wade, Chief Marketing and Product Officer at Gamma said:

“In developing PhoneLine+, we spoke to hundreds of small business owners about their biggest daily challenges and the results spoke for themselves; time, or rather lack of time, is the single biggest challenge. Managing time better and more productively was at the top of the wish list and any investment in communication tools and technology is expected to deliver tangible results in this area.

It was clear that having a business phone that works every time, is easily accessible and allows customer and call information to be available in an intuitive way, would be a huge advantage. PhoneLine+ delivers in all these areas and more.”

Alan Shraga, Managing Director at Fidelity said:

“As a Gamma Platinum Partner we’ve been involved with the limited early release of PhoneLine+ and we think it’s a fabulous product with a great set of features. The way PhoneLine+ works together with Gamma’s network is what makes it a winning product for Fidelity.

To be able to offer our customers a competitive landline replacement that is uniquely positioned in terms of both features and price point puts us at a great advantage.”
About Gamma
Gamma is a leading supplier of Unified Communications as a Service (UCaaS) in the UK, German, Spanish and Benelux business markets. It is AIM listed and employs 1650 people. With a range of UCaaS, Mobile and Connectivity services, Gamma provides robust and secure solutions that enable organisations to communicate, collaborate and offer a better customer experience.

Gamma’s largest market is in the UK where the company’s network-based services are supplied to SME, Public Sector and Enterprise markets through a network of 1000+ channel partners and its own direct sales and support capabilities. In addition, Gamma owns Exactive, a Unified Communications specialist and Microsoft Teams Voice Partner. In 2021 Gamma acquired Mission Labs, a well established UCaaS technology business which has built a reputation for creating technologically advanced solutions and delivering great service to its customers and partners. The acquisition of Mission Labs enables Gamma to enhance and expand its cloud contact centre (CCaaS) technology as well as accelerating its digital channel strategy.

In Germany, Gamma owns HFO, one of the leading SIP Trunk and emerging Cloud PBX providers that has an excellent reputation for product quality and service. Headquartered in Oberkotzau, Bavaria, HFO operates nationwide in Germany through a reseller network of over 1,000 partners. Through its Epsilon brand, HFO is also a large B2B mobile distributor in Germany, offering mobile connections from all three major mobile network operators.

VozTelecom is a cloud communications service provider in Spain, primarily focused on the SME market. Headquartered in Barcelona, with offices in Sevilla, San Sebastián and Tétouan (Morocco), VozTelecom is one of the leading SIP Trunk and Cloud PBX providers, offering fixed and mobile communications bundled with Internet access. VozTelecom also owns ComyMedia who provide ICT managed services to the enterprise market in the Basque region.

In the Benelux region, Gamma owns Dean One, a rapidly growing telecom and Internet provider supplying VoIP, mobile and broadband services via 600+ channel partners as well as gnTel, a telecom operator and supplier of complete hosted VoIP solutions to SMEs in Benelux and Germany, selling exclusively through its network of 300+ partners. Other Dutch business units are Nimsys, an ICT specialist for workspaces and multi-tenancy buildings as well as Schiphol Connect, the telecom and Internet provider at Schiphol Airport in the Netherlands.

Gamma focuses its family of businesses on digital automation, delivering UCaaS services to SME customers largely via a network of channel partners.


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