Digital commerce solutions specialist, Kooomo transforms the MotoGP™ Store, improving the customer experience
For those who are not familiar with the motor racing industry, the MotoGP™ Championship is the pinnacle and arguably the most challenging of worldwide motorbike championship racing.
MotoGPs™ story began in 1949 and to this day continues to gain fans all around the world. The MotoGP™ has a 19-round season, in which racers from 16 countries and four continents take part. Racers participate in three categories, including Moto3™, Moto2™ and MotoGP™ World Championships.
The official MotoGP™ Store is where customers can purchase all their favourite MotoGP™ products, receiving them directly to their home.
The MotoGP™ website is present in 80 countries. The challenge lies in the eCommerce store and the globalisation of languages and currencies in all regions. The MotoGP™ store required a global platform that understood the complexities of internationalisation and everything that comes with it such as payment methods, languages, couriers & currencies to name a few.
As an all-encompassing, powerful, affordable and agile digital commerce platform, with relevant experience in the retail sector, Kooomo was able to deliver on the MotoGP™ vision of providing the ultimate user experience.
Pau Serracanta, Managing Director, Dorna Sports S.L, store.motogp.com explained: “We chose to partner with ZeroGrey and Kooomo given their clear expertise. Their platform allows the MotoGP™ store to function on a global scale, trade internationally, and drive sales – while also easing the complexities of languages and currencies. Their 1 Click partner integration system has successfully brought together every piece of the eCommerce puzzle for us.”
In the early months of 2020, the MotoGP™ store saw a 100% increase in sales. These impressive results can be attributed to a number of improvements such as loading speed, SEO optimisation, improved interface, and incredible mobile responsiveness.
In 2020, website speed is essential in eCommerce for retaining users – and the faster your website is, the less likely users are to abandon browsing. The MotoGP™ website’s loading speed is now 2.6 seconds.
SEO optimisation has ensured an increase of 30% in organic traffic. A migration of around 17,000 URLs all completed in the seven-week migration window and a fantastic result in terms of increased organic traffic for the MotoGP™ store.
User experience is a huge factor in reaching eCommerce success. The easier the checkout process is, the more traffic and sales an eCommerce site will get. The MotoGP™ store has three-step purchasing on-page, facilitating users to buy their favourite products in record time.
Every brand has its own success story to tell. In order to grow, a brand needs to always reinvent itself, so that it can attract new customers. Behind sales numbers, it is always the brand story that encourages customer loyalty.
In the case of the MotoGP™, it is the eCommerce innovation that was generated by artificial intelligence, personalised offers, A/B testing, market automation and user-cluster optimisation that made this project such a success.
The most important aspect of the MotoGP™ eCommerce story is the omnichannel strategy. Kooomo worked with the brand to create an omnichannel project for the MotoGP™ circuits, where there is a specific design for 32” televisions in the VIP Village of Jerez de la Frontera.
Through the integration with Amazon Pay and a video to the mobile transmission system utilising QR codes, the order is completed instantly and privately.
Ciaran Bollard, CEO of Kooomo comments, “We’re delighted to have worked with such a prestigious brand to deliver great results. For powerful brands with a powerful platform, we can foresee growth and longevity that cannot be shaken. As a brand with a lot of history behind it, the MotoGP™ will always find an innovative eCommerce success story to tell.”
MotoGP™ Store is the Official Online Store of MotoGP™ where you can purchase your favourite MotoGP™ products and receive them directly at home.
The online catalogue has been created for the real fans of motorcycles and adrenaline. It represents the community that loves strong emotions, those who dream of feeling the wind at 300 km/h and who want to be like one of their favourite MotoGP™ riders.
Kooomo is a next-generation eCommerce platform that is truly redefining digital commerce by offering the best in class, international platform. Kooomo is disrupting the marketplace with its affordable setup and flexible pricing, agility and speed to market. Recognised by Gartner in the Magic Quadrant for Digital Commerce, Kooomo is a cloud commerce platform built for global eCommerce businesses. It connects your products with your customers online, in-store and through marketplaces. The full stack of technology needed to deliver a 360-degree digital commerce solution which is integrated with an eco-system of over 200 partners to future proof your business.
With 17 years of international eCommerce experience powering over 1 billion transactions, Kooomo has been built to integrate with the systems you already use, allowing complex projects to be delivered in six weeks using our Magento switching toolkit.
Kooomo is trusted by international brands through to SMEs such as Morrisons, Umbro, Mothercare, Havaianas, La Sportiva, Blauer, amongst many others. Any company can be up and trading globally – supporting all currencies and VAT rates, across all sales channels within six weeks. For further information, visit: www.kooomo.com