The shortage of in-demand home working tech, notably laptops, has benefitted remanufacturers, as we report on page 43. This includes , which each week has been producing three times its normal monthly output of carbonneutral remanufactured laptops.
It points out that even before the COVID-19 pandemic there was growing demand for its products, driven by rising prices for new IT caused by more expensive raw materials e.g. an 80% increase in the price of palladium this year.
It also highlights the changing attitude of manufacturers, citing an HP direct mail campaign running in Denmark for its new Elitebook 840 G6 laptop, which also features the Elitebook 840 G1 from Circular Computing. Under the headline ‘We believe in reincarnation – at least when it applies to HP Notebooks’, HP explains that the Circular Computing 840 G1 looks and performs exactly like a new machine.
Circular Computing says such an endorsement from a global brand is unprecedented. Founder Rod Neale added: “The endorsement from HP recognises that our remanufactured laptops offer the perfect solution for people working remotely who want identical performance and reliability to a new machine, but at lower cost and with immediate availability. Plus, users have the peace of mind of knowing their purchase is genuinely ethical. Every Circular Computing laptop is certified carbon-neutral, and we invest in reforestation, renewable energy and social programmes worldwide.”