PPDS, the global provider of Philips professional displays, is working with Intel, Advantech and Navori Labs on an AI-powered digital signage solution that supports more targeted shopping experiences through data-driven insights.
The PPDS Intelligent Signage Solution for Retail combines Philips digital signage displays; Advantech’s Intel-powered remote management platform; and Navori Labs’ QL CMS content management solution and Aquaji smart AI-computer vision software platform.
The latter analyses video feeds from embedded or IP-based cameras placed around a store to produce anonymised marketing data and metrics based on foot-traffic and people’s physical features – including gender and age.
This information can be used to deliver targeted content and marketing to in-store displays and to gain insights into customer demographics, browsing habits and the overall shopping experience (e.g. time spent queuing).