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60 seconds…with Ian Aitken, Exertis AV Sales and Commercial General Manager

What’s currently having the greatest impact on your business?

Ian Aitken
Ian Aitken

Too many to list to be honest! Uncertainty thanks to Brexit and the General Election, rapidly and constantly evolving technologies, the emergence of Amazon for Business, converging AV/IT markets… the one thing I can say is that remaining flexible and having the ability to adapt to change quickly is critical for any business in times like these.

Where do you see the next big opportunity?

In our world of AV then LED is always front of mind. By 2020 it is predicted that nearly 50% of displays will be LED, so we must ready ourselves for this. Selling LED is very different to standard videowall solutions and we need to start evolving now to make the most of this key driver.

What would make your day job easier?

If someone could invent a forecasting model that was 100% accurate they would take some of the pressure off and slow down my hair loss.

What’s the best bit of business advice you’ve been given?

“If everyone is moving forward together then success takes care of itself”. A famous quote from Henry Ford reiterating the importance of teamwork.

If you had a crystal ball, would you have done anything differently?

Apart from my first wedding, probably not. I spend all of my time looking forward not backwards to be honest.

Describe your most embarrassing moment.

I can’t possibly say, but I did need to order a new pair of trousers…

What was your first job?

Ever? Working in a pub. But I have also worked in Butlin’s for my sins! My first proper job was as an AV demonstrator fresh out of Uni.

What would be your dream job?

Definitely not Butlin’s….I have a passion for flying so probably a fast jet pilot would be the dream.

Money’s not an issue, what’s your perfect car…and where would you like to drive it?

The Lamborghini Huracan Spyder – amazing looking car and just as impressive to drive (so I’ve heard!), ideally through the highlands of Scotland – God’s drawing board!

Fine dining and good wine, or curry and a pint?

There is a place for both, but now I’m getting old the fine dining and good wine appeals more. This gives me more time away from the kids and a chance to unwind!

Favourite holiday destination?

I love the Caribbean, so either Barbados or St Lucia. Great people, chilled pace of life and good rum!

How do you like to spend your spare time?

It’s a balance between relaxing with the family, watching my little girl grow up faster and faster, and socialising with friends in the local. Anything that involves as little mental stimulation as possible is good with me!

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