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60 seconds…with Richard Carter, Director of Channel Sales, Nimans

What’s currently having the greatest impact on your business?

Richard Carter
Richard Carter

The growth in cloud services. We’ve still got a very solid traditional PBX business, but there’s no doubt that hosted telephony is growing very fast. Microsoft’s acquisition and subsequent promotion of Skype for Business has been a key driver, as has BT throwing its weight behind the market. As a result, our business with ITSPs is really ramping up as we serve fast-growing demand for platforms like Skype, Asterisk and Broadsoft.

Where do you see the next big opportunity?

The cloud is going to be transformational. The opportunity is for us to further embed Nimans as the go-to distributor for endpoint supply and all the logistics and support that go around that. That’s why we created the Nimans Logistics Engine. I see it as a game-changer for resellers and ITSPs. It automates the entire ordering process, replaces the need for our customers to run a warehouse, arranges shipping and provides auto-provisioning and estate management services.

What would make your day job easier?

I’m not sure anything would. I’m blessed because being in this business we get access to the latest communication and collaborations tools and that makes my life easier and more productive. I would, though, be grateful if I could spend less time staring at stationary bumpers. Our road network is a source of constant frustration.

What’s the best bit of business advice you’ve been given?

There’s no such thing as black and white, only shades of grey. In business that applies to most things. There’s not a right or a wrong, you shouldn’t attach yourself 100% to one course of action, but leave options open.

If you had a crystal ball, would you have done anything differently?

No!

Describe your most embarrassing moment.

No comment!

What was your first job?

Selling long range cordless telephones before the cellular network was launched. At the time, they were legal to sell, but not to use. You attached an aerial to your house which gave a radiophone a range of about 40 miles.

What would be your dream job?

Chief taster of Sauvignon Blanc for Majestic Wines.

Money’s not an issue, what’s your perfect car…and where would you like to drive it?

It’s not what or where you drive, it’s how you drive it. You can read into that what you will!

Fine dining and good wine, or curry and a pint?

Fine dining with a plentiful supply of a classy Sauvignon Blanc.

Favourite holiday destination?

Italy, mainly for the fine dining and wine!

How do you like to spend your spare time?

A good, long lunch is high on the list.

Fine dining and wine
Fine dining and wine
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2018