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Amplifi expands into Europe with Comma acquisition

Comma Group, a London-based international management consultancy focused on connecting people and data to improve commercial results, has been acquired by Amplifi, a strategy and information management consultancy headquartered in Dallas, Texas.

The acquisition enables both Amplifi and Comma Group to expand their global reach, strengthen their services and deliver people-centric digital transformations to clients worldwide.

Corey Mellick, CEO of Amplifi, said: “This is the first step in Amplifi’s growth-through-acquisition strategy and lays the foundation for our European expansion efforts. Joining forces with Comma Group positions us as one of the largest MDM consultancies anywhere, and we look forward to working with Comma’s strong management team.”

As well as expanding Amplifi’s reach, Comma Group brings additional service offerings in data quality, data migration and R&D, plus key technology partnerships with InRiver, Riversand, Stibo Systems, Tibco and Winshuttle.

Co-founded in 2015 by Leigh Wells, Sam Goss, Mike Evans and Mike Bonsall, Comma Group works with B2B and direct-to-consumer brands in manufacturing, distribution, apparel, retail, health and beauty, and food and beverage.

Following the acquisition, it will become a wholly owned subsidiary of Amplifi operating under the name Comma, part of Amplifi.

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