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ANS Group unveils new brand identity

ANS Group, formed late last year from the merger of the former UKFast and ANS brands, has unveiled a unified brand and go-to-market proposition and announced a target to double EBITDA to £80 million by the end of 2025.

It has also made a commitment to train 200 new apprentices over the next three years.

Boasting a 650-strong workforce, 7,000 B2B customers and revenues of £123 million (FY21), ANS is now one of Europe’s largest digital transformation providers, with strengths in public and private cloud, hosting, security, DevOps, applications and data.

CTO Joe Wolski says that ANS Group’s position in the market will enable it to ‘hack the tech adoption curve’ and offer cutting-edge tech to organisations that might otherwise be priced out.

He said: “‘Hacking the tech adoption curve’ sounds like jargon but by bringing together the capabilities of both businesses, that’s exactly what we’re doing. Because we have specialists and deep expertise both in products and in services, we can overlay our products with a service layer and help companies adopt tech quicker and cheaper than they would normally be able to do. That’s what hacking the tech adoption curve means and it’s an approach that’s already delivering unbelievable results for our customers.”

www.ans.co.uk

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TechnologyReseller: 2021