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B2B interest in Voice Assistants grows

The explosion of Voice Assistant (VA) technology in the consumer market, with 37 million smart speakers installed worldwide by the end 2017, is starting to spread to the B2B environment, claims Futuresource Consulting.

Voice Assistant
Voice Assistant

The research organisation predicts that by 2022 82 million professional AV displays and room control devices shipped will be voice-enabled (excluding the use of dedicated consumer smart speakers in healthcare, hospitality and education).

Chris McIntyre-Brown, Associate Director at Futuresource Consulting, said: “Much activity has been occurring within the consumer space around voice assistants and smart homes and this is translating into greater interest in the B2B space. End users and service providers are asking OEMs if they can also take advantage of VA and voice control. Increased productivity and efficiency along with improved customer service are two of the primary drivers.”

He added: “In terms of adoption, B2B will lag behind consumer adoption, not least because of data privacy and security concerns. Voice is not quite there yet, but it is not far off, and the number of pilots and meaningful integrations and partnerships is increasing.”

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