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Beta adds to storage range

Beta Distribution is not just strengthening its AV proposition. This autumn, it has also been expanding its storage business, signing distribution agreements with iStorage, a provider of PIN-authenticated, hardware encrypted USB Flash drives, hard disk drives and solid state drives, and with G-Technology, a supplier of storage solutions for the creative industries, including audio/video production, photography and the professional content creation market.

USB Flash Drive
USB Flash Drive

Commenting on Beta’s appointment as an authorised iStorage distributor, Business Manager JonPaul Warren said: “At Beta we’re very good at creating new business opportunities for vendors like iStorage. We can take the product range to a wide and varied customer base, from large online e-tailers through to solutions-based Managed Service Providers.”

Melanie Kubasik, iStorage Sales Director, was equally enthusiastic. She said: “We know we have a technology leading product range, and combining that with the reach and sales and marketing expertise of Beta means more companies will trust us to protect and secure their data and conform to the latest directives and regulations. We’re confident that this will be a very successful partnership.”

Beta’s agreement with G-Technology is a pan-European one that gives the Western Digital brand access to high quality distribution in the UK and mainland Europe through Beta’s European arm, which operates out of Maastricht, Germany and provides next day delivery into Western Europe.

G-Technology UK Channel Director Mark Billington said: “Beta has a well established and very successful business model providing products and services to resellers in the creative industry and our product range is a logical extension to their portfolio. Their logistics and service capabilities are industry leading, and that, combined with our reputation for premium storage solutions, makes it a very powerful proposition.”

G-Technology’s range includes highperformance portable and desktop drives, flexible transfer/edit solutions and fast RAID systems.

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