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Beta appoints new director of sales

Beta Distribution has appointed Ben Jackson as Director of Sales – Prosumer and Enterprise Channels. Jackson has been with Beta for eight years and will now lead the expanded Technology Solutions Division.

Ben Jackson, Direct of Sales, Beta distribution
Ben Jackson, Direct of Sales, Beta distribution

Beta’s Technology Solutions Division aims to develop a ‘disruptive’ product portfolio, giving VARs and MSPs an alternative solution to traditional tier one brands, with pre-and post-sales support provided by a dedicated internal Account Management team, Solutions Architects and Business Development Managers.

Beta is on track to achieve sales of £200m by the end of this financial year, 20% more than last year.

Managing director Steve Soper said: “Our core business in AV, print and EOS remains strong and growing, and our technology business is on track to deliver double digit growth. The Technology Solutions Division will bring us more opportunities for growth as we provide the sorts of solution and advice Managed Service Providers and VARs need to capitalise on the technology challenges faced by their customers.”

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