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Beta appoints new Head of AV

Mike Cunningham-Clayton
Mike Cunningham-Clayton

Beta Distribution has appointed Mike Cunningham-Clayton as Head of its AV business. Formerly General Manager of Displays at Exertis, Cunningham-Clayton has over 24 years’ experience in the AV industry.

Commenting on his new role, Cunningham-Clayton said: “The role at Beta is both challenging and exciting: the challenge is to secure a position in a competitive market; the excitement lies in the fact that we do have something that truly differentiates us as a distributor.”

This includes a collaborative approach to reseller relationships, e.g. a dedicated account manager for each customer, and a comprehensive services portfolio that will help resellers and integrators profit from the growing demand for digital signage.

Cunningham-Clayton added: “Beta is in the unique position of being able to offer Samsung LFD products supported by a wide range of complementary services, including installation, maintenance services and content creation. It’s all done by our own inhouse team and it means all our resellers can offer this full service package to their clients.”

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