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BlueStar Appoints New Managing Director for Europe Operations

Manel Baranera promoted to Chief Operating Officer for BlueStar Europe Distribution B.V.


After eight years of service with BlueStar, Keith Robinson is resigning from his position as Managing Director of BlueStar Europe, effective October 8, 2020. We are extremely grateful for Keith’s contributions to the company over his tenure, and wish him the very best in his future endeavors.

Manel Baranera will be promoted from Chief Financial Officer to Chief Operating Officer of BlueStar Europe Distribution B.V. effective immediately. Manel has been with BlueStar for the past eight years, and serves on the Board of Directors. He has an extensive background in IT distribution with over 24 years of experience in the technology channel both in Europe as well as the Americas.

“We are pleased to extend this opportunity to Manel Baranera to direct our European Operation,” stated Steve Cuntz, CEO/President of BlueStar.” “Over Manel’s tenure at BlueStar he has been instrumental in the consolidation of 11 distribution companies into a Pan European Business Model, as well as leading our team in the expansion and management of our new Distribution Center and European Headquarters in The Netherlands. We look forward to Manel’s guidance and execution of our European go-to-market strategies.”

“I am excited and honored to assume the position of COO for BlueStar Europe,” said Manel Baranera. “BlueStar has a strong value-add offering to channel partners, a high-quality customer base, and an extensive line card. I believe with our solid business foundation and management team we will be able to expand our services and support to our partners across Europe.”

About BlueStar

BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, IoT, AI. AR, M2M, Digital Signage, Networking, Blockchain, and Security technology solutions. BlueStar works exclusively with Value-Added Resellers (VARs) to provide complete solutions, custom configuration offerings, business development, and marketing support.

The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box™ Solutions Series, delivering hardware, software, and critical accessories all in one bundle with technology solutions across all verticals, as well as BlueStar’s HybridSaaS finance program to provide OPEX/subscription services for hardware, software, and service bundles. For more information, please contact BlueStar at  01785 218500 + 353 or visit www.bluestarinc.com.

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2020