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BrightCloud Cisco Webex accreditation

BrightCloud Group, the contact centre and customer experience specialist, has become one of two UK companies to receive full Cisco Webex Experience Management (WxM) accreditation.

This enables BrightCloud to integrate the WxM platform into contact centres so that businesses can collate and analyse data/feedback from every customer interaction whether in-store, in the call centre, on social media or via postcode surveys.

Richard Hall, CTO of BrightCloud Group, said: “By integrating the WxM platform, businesses can scrutinise and change each touch point of a customer journey, predict the impact of these changes and, ultimately, ensure that their customer experience is delivering to the expectations of the customer. This is critical not only to help paint a picture of individuals’ requirements, but to also act as an indicator of how well a business is performing.”

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