Business Fights Poverty is calling on businesses to take urgent action to help India respond to COVID-19.
In doing so, it has joined forces with leading charities and business networks, including Brands on a Mission, the British Asian Trust, Concordia, Crown Agents, The League of Intrapreneurs and the World Economic Forum’s COVID Response Alliance for Social Entrepreneurs.
One in every seven COVID-19 cases is now found in India, and for the past week India has set daily world records for the number of new infections.
Zahid Torres-Rahman, Co-Founder and CEO of Business Fights Poverty, said: “The situation in India is catastrophic; oxygen is in desperately short supply and we’re hearing that things will only escalate in the next two weeks. We have an incredibly short time window to get urgently needed supplies to the people who need them in India. Businesses have the expertise, knowledge, networks and funds to step up and support, and we are calling on everyone to do what they can.”
The coalition is asking businesses to take immediate action in the following ways:
- Support the supply of oxygen, medicines, vaccines, PPE and other medical supplies.
- Offer logistics support to move medical and oxygen-related supplies into and around the country.
- Donate funds to organisations working with those whose lives and livelihoods have been affected.
- Share knowledge to help local organisations rapidly scale-up their capacity.
- Use their networks to support local action and coordination.
Coalition members include:
■ Brands on a Mission, which spearheaded a rapid response to the pandemic in Kenya, with the creation of the National Business Compact on Coronavirus;
■ Crown Agents, an international procurement and supplies organisation, which is helping to source supplies from alternative suppliers in other countries;
■ The Corporate Responsibility Initiative at Harvard Kennedy School, which has been collaborating with Business Fights Poverty on a Business and COVID-19 Response to guide company decision-making; and
■ A number of business networks and organisations with global and local reach, such as the British Asian Trust, the World Economic Forum COVID Response Alliance for Social Entrepreneurs, Concordia, Maitri and CARE.
Business Fights Poverty and the broader coalition are linking into other responses to ensure they complement and coordinate with other efforts. More information on the Call to Action can be found on the Business Fights Poverty website.