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Channel Vision – Stephen McIntyre

1 What was your greatest challenge in 2017?

Stephen McIntyre, Chief Marketing Officer, Nimans
Stephen McIntyre, Chief Marketing Officer, Nimans

Our new warehouse expansion is now complete without any disruption to our customers or our business. It’s part of our ethos to continue to help our resellers grow and provide unrivalled levels of stock, support and service, such as maintaining our 99.6% next day delivery record.

2 What was your greatest achievement in 2017?
One of the highlights has to be securing the exclusive distribution of Samsung UC in the UK – as well as delivering our expansion programme with no disruption to our supply capabilities.

3 What were the key growth areas for you in 2017?
We have won more enterprise business with Unify, developed Samsung UC sales and increased demand for Network Services, as all areas of the business accelerate. Whilst our IP endpoint growth continues, traditional PBX sales are also on the rise, bucking wider industry trends.

4 Any lessons learned in 2017?
It takes 3-4 years from the marketing of an idea for it to become a reality. UC has been talked about for the last decade and in the last few years it has defnitely become reality. Cloud came of age this year and cyber security will follow in 2018.

5 What is your main focus for 2018?
To ensure we continue to have the best stock and service levels to support resellers in all their activities. We are looking to try and enhance the marketing capabilities of resellers by providing them with the right kind of tools and working with vendors so we can educate our customers on what’s coming next. Compendium, our IP endpoint management service, is another focus to ensure we maintain our position as the ‘logistics engine of the industry’.

6 Reasons to be optimistic about 2018?
The government is putting a significant amount of investment in technology development which will create opportunities we can help our resellers take full advantage of.

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