Initial focus will be on helping MSPs grow and develop their cybersecurity practice
ConnectWise, a provider of business automation software for technology solution providers (TSPs), has launched the ConnectWise Partner Program, developed to help growth-minded TSPs build, grow and sustain a profitable services practice.
The programme, which will initially focus on helping TSPs and managed service partners (MSPs) to grow a managed cybersecurity practice, has three primary objectives:
*to help TSPs build a more strategic, trusted relationship with their clients; *to provide a world-class experience for partners and their clients; and
*to help partners introduce new value- added services to their clients, while accelerating partner business growth.
ConnectWise has identified cybersecurity as an area of opportunity for TSPs that want to attract new clients and improve retention and satisfaction among existing ones.
In its report, Creating Opportunity from Adversity: The State of SMB Cybersecurity in 2020, ConnectWise reveals that cybersecurity is the top priority for 42% of SMEs, with 89% citing it as one of their top five priorities.
Almost all SMEs (95%) say they would consider switching to a new service provider if it offered the right cybersecurity solution—and, on average, would be willing to pay up to 33% more in the process.
Partner Development Manager
Central to the programme is the introduction of a Partner Development Manager role dedicated to helping partners accelerate sales of managed cybersecurity services.
ConnectWise CEO Jason Magee said: “Back in 2018, we told our partners that cybersecurity was the next big revenue opportunity. Partners told us they would value more proactive sales support on their journey to build leading cybersecurity practices, which is why our first priority with our new Partner Program is in this area. In addition to the Partner Development Manager, a key differentiator of our program is the investment we have made to help TSPs establish and grow their cybersecurity business.”
Program participants at all maturity levels will enjoy a range of benefits, including a partner development manager, no-cost internal use licences, market development funds, co-op marketing funds and a free marketing concierge.
As partners advance through the programme’s four levels, they will gain access to increased benefits designed to accelerate sales and marketing impact.
Clint Maddox, CRO of ConnectWise, added: “Cybersecurity will represent about 50% of a TSPs revenue by 2022 – but it can be challenging for TSPs to know where to start to get things off the ground, or continue their efforts. We’re introducing the Partner Program now because we realise most of our partners want to launch a new practice or do more to scale their existing offerings and we have the technical aptitude and resources to help them do that effectively.”
TSPs and MSPs can find out more about the ConnectWise Partner Program for Cybersecurity by registering for the webinar, Take your Cybersecurity Practice to the Next Level, which is taking place on June 20, or by attending IT Nation Secure, being held in Orlando and virtually on June 21–23, 2021.