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Content+Cloud gains US foothold

Microsoft-focused cloud services and digital transformation provider Content+Cloud has extended its managed services capability with the acquisition of Sipcom, a digital transformation specialist focusing on unified communication and collaboration (UCC) tools within the Microsoft ecosystem.

As well as bringing expertise in voice communications and collaboration to Content+Cloud’s customers, Sipcom’s global reach gives Content+Cloud a US presence for the first time, enabling it to deliver Microsoft Teams and other UCC services on a worldwide basis.

This is Content+Cloud’s fifth acquisition since private equity firm ECI Partners took a majority stake in the firm (then IT Lab) in 2016. It follows those of cyber security specialist Perspective Risk in 2017; SMB specialist Mirus IT in 2019; Microsoft 365 partner Content and Code in 2018; and Azure specialist Sol-Tec in 2020.

Peter Sweetbaum, CEO of Content+Cloud, said: “Over the last five years we have brought together some of the most exciting businesses within the Microsoft technology ecosystem, expanding on our market leading cloud-native, Azure and Modern Workplace capabilities. Content+Cloud is one of the most certified Microsoft cloud specialists globally and the acquisition of Sipcom enables us to help our customers unlock even greater value across Microsoft’s three clouds.”

The deal increases Content+Cloud’s annualised revenue to £100m and its headcount to more than 775.

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