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Enreach branding takes over

Enreach, the fast growing unified communications and cloud contact centre group, has recently brought Benemen under the Enreach brand as part of its strategy to present a unified identity across its European markets. Based in Helsinki and Stockholm, the company has been part of Enreach since May 2021. 

Enreach CEO Stijn Nijhuis said: “The rebranding from Benemen to Enreach is another important step on our journey to Europe’s UC and CCaaS market leader. Now, we can also target upper mid-market and enterprise businesses as well as strategic partners with our cloud embedded voice solutions. With Benemen, we add enhanced voice capabilities to our broad portfolio of unified communications, cloud contact centre solutions and other value-add services, such as conversational AI and Teams integration.” 

Enreach was formed in 2018 from the merger of Swyx (rebranded to Enreach DE), Voiceworks and Centile Telecom Applications (rebranded to Enreach for Service Providers). Since then, the group has grown through a dynamic buy-and-build strategy and organically. 

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