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Exclusive brands available from VOW

VOW has added nine exclusive brands to its portfolio, with competitive price points and dedicated marketing support.

These include:

myCafé : Catering essentials

2Work: A professional range of cleaning supplies for the busy workplace

Reviva: Technology essentials

Contour Ergonomics: Affordable ergonomics

GoSecure: Secure mailing and packaging solutions

StoreStack: Super strong, stackable storage solutions

Prestige: Till and machine rolls

ergo-brite: Drywipe markers and highlighter

graffico: Notebooks

Product marketing director Helen Wade said: “As these brands are exclusively available from VOW, they have been competitively priced so our resellers have the opportunity to make more margin and increase profitability. These products aren’t sub-standard, cost-effective alternatives to popular products, but are brands in their own right. They have been specifically developed to meet resellers’ needs in growing categories.”

VOW is promoting the brands both to resellers and end users with sampling campaigns, blogger engagement and targeted marketing. Each brand will have its own product experts, dedicated marketing resource and marketing materials, including ‘how to sell’ guides for resellers, dedicated websites and social media channels.

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