VOW has added nine exclusive brands to its portfolio, with competitive price points and dedicated marketing support.
myCafé : Catering essentials
2Work: A professional range of cleaning supplies for the busy workplace
Reviva: Technology essentials
Contour Ergonomics: Affordable ergonomics
GoSecure: Secure mailing and packaging solutions
StoreStack: Super strong, stackable storage solutions
Prestige: Till and machine rolls
ergo-brite: Drywipe markers and highlighter
Product marketing director Helen Wade said: “As these brands are exclusively available from VOW, they have been competitively priced so our resellers have the opportunity to make more margin and increase profitability. These products aren’t sub-standard, cost-effective alternatives to popular products, but are brands in their own right. They have been specifically developed to meet resellers’ needs in growing categories.”
VOW is promoting the brands both to resellers and end users with sampling campaigns, blogger engagement and targeted marketing. Each brand will have its own product experts, dedicated marketing resource and marketing materials, including ‘how to sell’ guides for resellers, dedicated websites and social media channels.