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Exertis Adds Headphones Brand Nura to its Premium Audio Range

Brand Joins Portfolio Offering Unique Personalised Sound Experience

Exertis, a leading distributor of technology products for the B2B, enterprise, mobile and retail markets announced, today, a supplier agreement with Nura, a consumer electronics company that designs and manufactures headphones with innovative personalised sound technology.

Nuraphone headphones provide a unique experience for consumers by adapting their sound output according to the user’s individual hearing profile. Carl Eagle, Exertis, audio, general manager, said, “We are delighted to be adding the Nuraphone and NuraLoop products to our premium audio range. These are truly unique products that automatically learn and adapt to your own hearing, providing a fantastic, personalised sound experience.”

Eagle continued, “In a crowded headphone and earbud market, they offer something different which will appeal to audiophiles who seek a vibrant and crystal-clear performance but at an affordable price.”

The Nuraphone uses soundwave technology, measuring hearing in just 60 seconds with six extremely sensitive microphones which learns the user’s hearing profile and adapts to match their listening patterns.

The Nura products host a self-learning engine that automatically measures your hearing by monitoring otoacoustic emissions – no need to take a “can you hear this?” test. Nura uses this information to adapt the sound to perfectly match your hearing and bring your music into sharp focus. The learning process takes only about a minute and is performed using a companion app available for free on iOS and Android.

The test measures response to a range of frequencies, from low to high and the in-built engine uses this information to create a unique profile, remembering and storing the listening profile in the headphone through the app.

Once personalised, your profile is stored on the Nura product, delivering your perfect sound from any music source. You can store up to three unique profiles so you can share and compare with your friends.

About Exertis

Exertis is the leading technology distributor of consumer, business and enterprise products from pioneering technology brands, playing an integral role in supplying the world with cutting-edge tech.

Over forty years Exertis has distributed the technology that transforms societies and facilitated the world’s transition to digital. These days Exertis distributes everything from AV solutions to AI-powered smart-tech. Exertis is powered by the mantra ‘our people, our customers, our business’. In 2020 it won ‘Best Company to Work For’ at the CRN Sales & Marketing Awards and had a turnover of £3.913 billion.

Exertis, a wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company, represents more than 700 brands in the UK alone and continues to grow. As technology evolves, so does Exertis.


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