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Exertis Appoints New Managing Director for Ztorm

Exertis, a leading route-to-market and supply chain partner for global technology brands across consumer, business and enterprise, today announced the appointment of William van Kerkvoorde as the managing director for Swedish-based B2B digital distribution company Exertis Ztorm.

In this new position, van Kerkvoorde will aim to enable Exertis Ztorm’s partners to drive exponential digital growth towards consumers within gaming and other software products.

Van Kerkvoorde joins Exertis from IT distributor Ingram Micro, where he held the position of vice president, Nordics region. Prior to this he had been the managing director of Lenovo in Sweden. Additionally, van Kerkvoorde has extensive experience in multiple senior leading international positions within sales, logistics and category management, mainly within the IT and telecom industries.

Exertis chief digital and marketing officer, Vishal Chhatralia, said, “This is an exciting appointment and an exciting time for Exertis, with our aggressively expanding digital portfolio which is seen as critical by our partners to help them progress digitally. William brings a wealth of experience in IT technology and distribution across various international roles.”

As Ztorm managing director, he will report to Vishal Chhatralia and will oversee a team of 25 employees. Van Kerkvoorde said, “Exertis Ztorm is, for me, the perfect combination of a small entrepreneurial company, utilising the strength of the successful larger Exertis and DCC group. The Ztorm Hub is a digital platform with a unique capability to globally enable digital distribution of games and other software for retailers, e-commerce companies and end-users. I am looking forward to getting in touch with partners that want to know more and be part of this growth opportunity.”

About Exertis Group                                                                                                                                       

 Exertis is the leading technology distributor of consumer, business and enterprise products from pioneering technology brands, playing an integral role in supplying the world with cutting-edge tech. Over forty years Exertis has distributed the technology that transforms societies and facilitates the world’s transition to digital. These days Exertis distributes everything from AV solutions to AI-powered smart-tech.

Exertis is powered by the mantra ‘our people, our customers, our business’ and its reach is global. A wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company, it has offices in Europe, North America, Middle East and China, representing 2,400 brands. In 2020 it had a turnover of £3.913 billion. As technology evolves, so does Exertis.

 

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