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Exertis Hammer rebranded as Exertis Enterprise

Four years after it acquired Hammer to strengthen its enterprise portfolio in the server and storage market and two years after integrating the Hammer and Exertis commercial and sales teams under the Exertis Hammer name, Exertis has put a seal on the integration of the two companies by rebranding Exertis Hammer as Exertis Enterprise.

James Ward, Managing Director of Exertis Enterprise, said: “Having consolidated the businesses over a period of time, it’s now time to rebrand the division. We are rightly proud of Hammer’s history and its huge success. Hammer’s ethos and value-add approach, which have remained unchanged for nearly 30 years, provide a solid framework for Exertis Enterprise. Our specialist focus, together with our flexible, innovative and consultative nature, will remain unchanged as we continue to drive mutual growth for our vendors and resellers.”

The name change will be implemented in the UK and Belgium, France, Germany, Italy, Sweden (serving the Nordic region), The Netherlands and Spain (serving Iberia).

In addition, Exertis is integrating the networking business unit at Exertis Go Connect, serving the Benelux region, with the former Exertis Hammer teams and extending logistics and warehouse facilities in the region to support faster and more efficient delivery across Europe.

On July 15, Exertis Enterprise is holding a virtual roadshow, Stay Home, Stay Connected, to showcase the latest innovations in cybersecurity, data storage and home working solutions. The event will be available online until August 14 at

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