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Exertis partners invited to boost online sales with in-ad technology

Exertis is inviting its customer base of more than 700 technology brands and 13,000 resellers/retailers/e-tailers to boost their online sales and improve the customer experience with transactional advertising technology from Playrcart.

Playrcart’s patent-pending in-ad technology enables end user customers to purchase products and services directly from rich media (e.g. video, gifs, banner ads) and live streams and reduces the online buyer journey down to as few as four clicks to checkout, increasing the sales conversion rate by an average of 12%.

Exertis Director of Sales for New Business Darren Matthews points out that the combination of Playrcart technology and Exertis’ expertise in distribution will help technology vendors/resellers/retailers increase conversion rates at a time of rising online sales.

He said: “With the increase of purchases made by consumers using social media platforms, our collaboration with Playrcart is a perfect fit and enables our brands to maximise their marketing spend – not only for brand and product exposure, but now they can see an ROI on actual sales.”

Playrcart Founder Glen Dormieux added: “With Exertis’ fulfilment capabilities and our transactional advertising technology, brands can efficiently maximise revenue and significantly improve the online customer checkout journey.”

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