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Genuine Solutions opens next chapter with new identity

Mobile technology recovery and distribution companies Genuine Solutions Group, GSUK and GSL have merged into one entity trading under the name of Genuine Solutions. 

Building on 15 years’ experience in the recovery and distribution of mobile technology, the new company aims to reduce the impact that mobile technology has on the planet by providing customers with ethical and sustainable choices in recovery and distribution. 

Genuine Solutions started out with the aim of becoming the leading distributor of recovered mobile phone accessories and devices, before launching specialist recovery services to the industry in 2008. Through a combination of technology recovery, recycling and reuse, it aims for 100% re-use and zero landfill where re-use is not an option. 

CEO Christian McBride said: “I am excited to embark on this new chapter, which sees Genuine Solutions on a mission to cover more ground and build upon the portfolio of partners it has developed over the last 15 years, from manufacturers and network operators to insurance and retailers – and we are on the verge of embarking on the development of new channels.” 

To date, Genuine Solutions has recovered and redistributed more than 90 million items. 

www.gsgplc.co.uk 

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TechnologyReseller: 2021