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Get more from your Channel Award entries in 2022

Industry awards are not just achievements to be proud of, they’re excellent marketing opportunities too.

Choosing the right category to enter and writing an engaging submission are both vital considerations that give yourself the highest chance of winning.

Blabbermouths new blog goes through this, but there are other elements to think about too.

Consider all the marketing opportunities available before and after the event itself. How can you leverage your award activity to further engage with existing customers and start conversations with prospects?

With over 50 years’ channel experience, across sales, marketing and leadership roles, Blabbermouths team knows how to squeeze every penny out of your awards entries.

Ever wondered how to get the most ROI from your awards?

There’s more you can do than simply wait for awards organisers to send you their ‘finalist’ logo to use in your social! So, here are a few examples of how you can maximise your awards marketing:

Pre- and post- event social

Being shortlisted is an achievement in itself, so make sure your prospects are aware through your social. And be sure to share in-life images from the event (and any awards you win) as soon as you can.

Once you’ve got your finalist (or winner logo), it’s important to not only add it to your website and any appropriate social, but make it visible in your email signatures, eMarketing, case studies, sales proposals, and anywhere else your prospects may see it!

Sponsorships

Whether sponsoring the entire event, a specific category, or even some aspect of the event itself, sponsorships give your brand visibility across the website, event programmes and more, to help build your corporate image.

Link with your other content

If you’ve got a press release going out soon, a product launch or any other content for that matter, mentioning your awards results will boost your credibility and increase the chances of getting a sale!

For more suggestions on how to get the most from your 2022 awards entries, read Blabbermouths blog or book a time to speak to their team, and discover how they can help make you stand out from the crowd!

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TechnologyReseller: 2021