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Gibbs Hybrid expands into North America

Technology and digital transformation consultancy Gibbs Hybrid is expanding into the North American market where it is targeting turnover of $50m within two years.

Farida Gibbs
Farida Gibbs

The single source supplier of technology, outsourcing and talent management recently announced a 29% increase in European revenue to $102 million.

CEO and founder Farida Gibbs believes Gibbs Hybrid is well placed to capitalise on the appetite amongst US businesses for digital transformation.

She said: “True digital transformation encompasses not just technology, but also the brains behind the technology and the business processes that enable it. Blue chip companies are looking for a single-source supplier to avoid the challenges associated with working with multiple vendors.”

According to the IFS Digital Change Survey, 61% of organisations in North America are pursuing digital transformation by upskilling existing talent; 46% are investing in digital resources, technologies and assets; and 39% are achieving digital transformation through external recruitment of digital talent.

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