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Global Field-Sales Tech Provider, Skynamo, Acquires Innovative UK Technology

Skynamo, a global market leader in field-sales management technology has acquired UK order management & product catalogue tech provider mSeller to help manufacturers, distributors and wholesalers’ reduce costs and increase efficiency by replacing paper based sales processes with digital field sales functionality. The acquisition comes after Skynamo secured $30 million in funding from software investment firm Five Elms Capital to accelerate the global adoption of its mobile sales app and field sales management software, and is part of the company’s strategy to grow its market presence in the region. The move will enhance Skynamo’s field sales enablement offering and strengthen their foothold in the UK market.


“The pandemic has put pressure on UK businesses to lower their costs of sale and improve the sales experience for their customers in order to compete successfully and stay in business,” says Sam Clarke, CEO of Skynamo. “Our acquisition of mSeller enables us to offer local manufacturers, wholesalers and distributors with field sales teams the technology they need to do this and remain the supplier of choice for their customers in what’s become an even more competitive market for them.”


Skynamo’s mobile sales app and field sales management software increase sales rep productivity and effectiveness by digitising paper-based processes, automating administrative tasks, and enabling easy access to customer and product information in the field. GPS technology provides managers with an accurate view of sales activity and sales rep effectiveness in the field, so they can identify new sales opportunities and coach their reps to be more effective. Field sales teams using Skynamo typically increase revenue by up to 20% in the first year.


mSeller’s order management and digital catalogue system enable field sales teams to do away with printed catalogues and make an up-to-date and more visually appealing presentation of products and pricing directly to customers on a mobile device, easily navigate product ranges, place orders, create quotes and log customer visits from the field. Stephen Langham, mSeller’s founder with over 20 years’ experience as an importer and wholesaler and an additional 25 years in the provision of software to importers and wholesalers joins Skynamo along with his development team to expand Skynamo’s knowledge of the local UK market and grow their product development team.


By merging the best features of mSeller into Skynamo, the company is providing UK organisations with a toolkit that replaces paper-based forms and catalogues with technology that helps them sell more efficiently and effectively while introducing a view into field sales activity – customers visited, frequency of visits, and orders placed – unavailable to them before.


“Our combined features improve our ability to fully digitise the selling processes for businesses, while reducing admin for sales reps, increasing order accuracy and reducing cost of sales,” says Clarke.


Ultimately, Skynamo’s goal is to help businesses extract themselves from the quicksand of inefficient, paper- or Excel-based sales processes that keep them from growing.


“mSeller and Skynamo share a common vision to help SMB’s grow by achieving greater efficiency and more sales through innovative mobile technology,” says mSeller founder Stephen Langham. “We hope that our combined forces can play a part in helping especially the small business sector in the UK thrive and generate jobs during and post the pandemic.”


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About Skynamo

Established in South Africa in 2012, and with offices in USA, UK, and South Africa, Skynamo is the leading field sales technology provider with close to 10,000 users at nearly 1,000 companies across a wide range of industries  in Southern Africa, Australasia, the UK, Europe and the US. Skynamo’s field sales mobile app and cloud-based management platform are used by manufacturers, wholesalers and distributors with sales teams in the field, selling products to an existing base of customers. Skynamo integrates with a wide range of ERP and accounting software and inventory management systems to improve order accuracy and fulfilment. Skynamo was named Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and is an Acumatica Certified Application and Customer Verified Application.

About mSeller

With offices based on London outskirts, mSeller is an order management & digital catalogue system designed and developed in 2012 to streamline business processes for any company with a large product range. Use cases include trade shows and showroom sales, using barcode- scanning for quick order taking. The feature-rich system has gained approval and respect from its numerous and varied clients, many of whom are leaders in their particular distribution sector, including Gifts, Toys, Stationery, Confectionary, Furniture, Housewares & Homewares, Novelties & party Goods, and Groceries.

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