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Growing appeal

The launch of Synaxon’s managed services business in the UK is part of a broader evolution of the company’s offering on this side of the channel.

Launched in the UK in 2008 as a dealer group that used its buying power to negotiate decent terms and condition for members, Synaxon has over the last two years evolved into more of a channel services organisation for resellers, MSPs, retailers, web stores and office products dealers.

Today its offering is built on three main pillars:
1 EGIS (Enterprise Global Information System) – an electronic procurement platform giving subscribers access to the product portfolios of 40 distributors, with full transparency on availability and delivery times, an online quote generator and online ordering;

2 Synaxon Hub – Synaxon’s own distribution business, previously known as Synaxon Distribution, featuring next-day deliveries from a dedicated UK warehouse and relationships with leading vendors, including APC, Acer, Dell, HP, HPE, Lenovo and Microsoft, plus dedicated support for resellers’ infrastructure projects; and

3 Synaxon Managed Services – technology, tools and support to help transactional businesses move into the managed services space.

says that Synaxon currently works with 469 partners in the UK, mainly smaller resellers drawn from what he calls ‘the long tail of the channel’.

“Partners use different aspects of our services. For example, we’ve probably got a couple of 100 people using EGIS on a regular basis and we want to double that number in the latter stages of this year and in 2023,” he says.

Barron adds that Synaxon aims to provide small resellers with competitive pricing and a higher level of service than they might be used to from distributors and other channel services organisations.

“What sets us apart is that we are very flexible on credit terms, we give credits more readily. We have enhanced RMA periods as well. So we will take an RMA on our own terms rather than the manufacturer’s or the distributor’s. And of course we’ve got competitive pricing, not best pricing but competitive pricing, due to the fact that we’ve got that electronic connection. And we also offer free carriage from a very low threshold through our EGIS procurement platform.”

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