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Ideal Shopping Direct invites tech firms to join new online marketplace

Multi-channel retailer Ideal Shopping Direct is inviting technology companies to apply to join its online marketplace, Ideal World Marketplace, which it is promoting as a new way to reach its customer base of more than 15 million shoppers with an average household income of £40K. 

The platform, which is claimed to have conversion rates of 6-8% and an AOV of £80-£100, already has more than 41 sellers, including Samsung, Sony, Hanaco and MagicVision, and a choice of 340,000 products, from fashion and jewellery to electronics. 

Jamie Martin, CEO of Ideal Shopping Direct, said: “Our new marketplace is a natural extension of our strategy to reach customers at a variety of different touchpoints, especially digital. With online marketplaces being over four times more likely to see shoppers make a purchase than retailers’ websites and apps, joining us makes business sense. We offer brands a platform that will help them remain competitive by driving awareness, consideration and growth. With our ambition to make Marketplace among the leading five businesses of its type in the next four years, there really is no better time to come on board!”

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