Ingram Micro UK has become the first technology distributor to sign up to the Carbon platform launched by Consenna in July to drive greater adoption of sustainability-focused sales, marketing and education activity throughout the IT channel.
The move, which will give Ingram Micros’s network of resellers free access to an extensive menu of self- serve sustainability-focused marketing campaigns and sustainability
training, comes shortly after the distributor added Circular Computing’s remanufactured, carbon-neutral laptops to its product offer.
Ingram Micro Senior Commercial Director Michael Farrah said: “Through our partnership with Consenna Carbon, our partners will have the ability to run bespoke campaigns, access a library
of sustainability messaging and track results. They’ll also be able to choose their campaigns, schedule them and run them with an exceptionally light touch.”
Ingram Micro is already in the process of on-boarding Circular Computing and Fairphone to Carbon, giving resellers the ability to choose which campaigns they want to run and which audiences they wish to reach.
Consenna Chief Operating Officer Simon Yates said: “In launching Carbon, we were clear that the
entire channel has a role to play in addressing the negative impact that the IT sector has on the planet. None of this needs to be difficult or time- consuming, but it does require genuine commitment and so we are delighted that Ingram Micro has stepped up as our first distribution partner.”