Following successful trials with 100 customers, Exertis is extending an email marketing tool provided through InControl Marketing to all resellers. Each managed campaign consists of a pre-prepared e-shot and a landing page that can be personalised with a reseller’s branding. Resellers obtain a full preview of the campaign and click through and open rate reporting.
Rob Fitzsimons, Exertis head of UK marketing, said: “This is a low cost, highly efficient way for our resellers to generate leads for their business. We have received great support from our vendors, enabling us to prepare a number of compelling messages, offers and promotions that our resellers can choose to take advantage of to generate their own marketing campaigns. Our aim is to provide a constant flow of high-quality content that can be deployed by our customers and targeted at their end users.”
Themis Hemley, a director of Border Office Supplies & Systems (BOSS), has already used the tool to take a ‘make the shift’ campaign to customers and prospects. He said: “Whilst a proportion of our customers were aware of the move towards Windows 10, the campaign has created a sense of urgency and positioned BOSS as the specialist, local business able to offer advice and solutions. This has created a significant uplift in sales. To date, we’ve generated in excess of £75,000 incremental sales as a direct result of the campaigns, supplying over 120 new PCs and laptops across multiple brands, as well as related sales on software and services.