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intive Appoints New Chief Technology Officer to Support Its Growth Strategy

intive announced today the appointment of Thomas Kräuter as Group Chief Technology Officer (CTO), effective 1 April 2021. Thomas is an accomplished digital transformation expert who joined the company in 2017.

 Thomas’ professional experience in the IT industry spans over 16 years. Prior to joining intive he led technology and product teams at Bosch Siemens Hausgeräte (BSH), the largest European manufacturer of home appliances. At intive, he demonstrated his technology expertise as a Principal Software Engineer and Solution Architect in automotive, life sciences, consumer and media projects, delivering business impact for brands such as BASF, BMW, Continental, Vorwerk or Abendzeitung.

In his new role, Thomas will drive value creation potential for intive’s client portfolio and future partnerships, define a long-term technology roadmap and identify the most promising trends across the company’s core business units to deliver cutting-edge digital products that stand for excellent user experience and strong commercial results. The digital powerhouse, in line with its value proposition for each core industry, puts great focus on tying together design and engineering empowered by cloud solutions.

As part of the Commercial Team, Thomas will support intive’s growth across Automotive, Technology, Media & Communications, Fintech, Retail and Digital Products, and will report to Rolf Pasel, Chief Commercial Officer of the company.

“Success of our business units lies in the hands of technology visionaries who bring together the engineering know-how and empathy to drive a truly human-centred digital transformation. Tom has a proven track record of leading product teams that deliver amazing, people-centric digital solutions for market leading companies,” – said Rolf. “For this role, we needed a leader with multi-domain tech expertise, who’s both a strong strategic thinker and a people person. I’m certain that Tom, with his unique set of traits, is well positioned to further empower our experts at intive and our client partners. I’m thrilled to congratulate him on his new position.”

“I believe that architecting successful tech visions requires an organizational culture of continuous learning and knowledge-sharing. What I love about intive is that we have this common understanding: great innovation needs room to grow,” – said Thomas. “As experts in this dynamic environment, we must stay open, flexible and completely people-centred. By that, I mean continuous development of our talent that translates into our customers’ success stories. I’m happy to be offered a chance to build on our cross-industry potential, to support our people in their growth and our customers in realizing their bold digital strategies.”

About intive

intive is a global digital powerhouse headquartered in Munich, Germany. With a challenging, exploratory and agile mindset and international teams of software, design and business experts, intive partners with market leaders in accelerating digital transformation for products and services of tomorrow. intive’s solutions driven by world-class innovation add value along the whole application lifecycle – from product conceptualization to its maintenance. The company’s operations include 13 development centers and 6 design studios in Germany, Poland, Ukraine and Argentina, as well as regional offices in the UK and the USA. intive won the trust of the world’s largest companies such as Audi, BASF, BMW, Credit Suisse, Discovery, Disney, Esprit, Facebook, Google, ING, ViacomCBS and Vorwerk. For more information, please visit

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