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Jersey Post Digital rebrands as Vaiie

Jersey Post’s digital division, Jersey Post Digital, has rebranded as Vaiie, a name it first used in April 2019 in a joint venture with Guernsey-based communications and digital agency TPA.

Jersey Post Digital, which had been formed in 2018 to integrate Jersey Post’s digital communication channels and traditional distribution techniques, established the joint venture to market its solutions ‘off-island’ to clients in Guernsey and other Channel Islands.

These included three core services: RegTech, offering a range of solutions to help regulated industries, such as financial services, meet jurisdictional requirements; Communication, enabling clients to outsource the production and distribution of high volume communications; and Enterprise Portals, for automating the workflow of documents, from requests for data to digital review, approval and signing.

Earlier this year, Jersey Post decided to build on the success of the Vaiie name in Guernsey by extending the brand to Jersey Post Digital, giving it a single proposition to take to customers across the Channel Islands and further afield, in line with its growth plans.

Tim Brown, Chief Executive of Jersey Post, said: “The introduction of Vaiie into the Guernsey market has been very successful. We have established ourselves as the largest data handler in the Channel Islands, and the Vaiie brand itself received fantastic feedback. This enabled our global growth ambitions, and the next step in our digital strategy was to roll out this brand in Jersey where we will continue to improve our Channel Island offering, while also scaling this to meet the needs of other off-island jurisdictions.”

Coinciding with the rebrand, Vaiie has launched a new website and introduced two new RegTech services:

*Vaiie Client Onboarding, which provides custom-brande digital workflows to request, collate and validate specific information required from each client during the onboarding process; and

*Vaiie Address Assurance, which provides businesses with a simple, custom-branded portal for client verification that can be built into Vaiie Client Onboarding or used as a standalone solution.

Lee Bosio, Managing Director at Vaiie, said: “Governance, Risk and Compliance represent some of the highest costs for financial services today, and we have worked hard to provide solutions that support each of these areas. Not only do our services reduce high costs, centralise and overcome the burden of disjointed systems, they also provide a seamless experience for both organisation and client. It’s an exciting time for digital services, and I’m delighted to be bringing this brand, its expertise and solutions to Jersey.”

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