We have heard a lot about the likely sustaining effects of lockdown on remote working and sales meeting behaviour, but there has been another profound change which directly affects the reseller community.
Unable to deliver Ethernet and Broadband, many resellers pivoted into Mobile data, M2M and IoT. They discovered a market that has been rapidly expanding under the radar over the last few years, and that has exploded in the last 12-months.
“4G has been improving both in terms of coverage and speed in the last few years, especially with the accelerated roll-out of LTE-Advanced, which offers downstream speeds up to 300Mb/s. Initially resellers were servicing COVID-related opportunities but this has expanded and they have now closed hundreds of deals on long term contracts.”
“Combined with the 4G speed increase, the introduction last year of Unlimited data SIMs has seen our monthly run-rate on these treble. Resellers’ customers that were on smaller allowances have been trading-up which overall has meant ARPUs and percentage margins have stayed about the same. The increase in volume has caused a windfall in cash margin for many Jola partners, plus with unlimited products managed through Mobile Manager they get the benefit of managing their customers data to ensure fair usage policies aren’t breached.” Lee Broxson, CSO, Jola.
Jola is an award-winning, channel-only supplier of business communications, specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mobile data solutions to MSPs, ISPs, IT Support companies and Telecommunications Resellers.
For more info visit: W: www.jola.co.uk