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Kaspersky rebrand

Cyber-security specialist Kaspersky Lab has rebranded as Kaspersky and introduced a new visual identity and mission statement – ‘Building a safer world’. Commenting on the rebrand, CEO Eugene Kaspersky said: “Since we founded our company more than 22 years ago, we’ve seen both the cyberthreat landscape and our industry change beyond recognition. Today, the world has new needs, and our rebranding reflects our vision to meet those needs and help build a safer world that’s immune to cyberthreats.”

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