Gamma is pleased to announce the appointment of Lauren McManus as Head of Marketing for Channel.
She joins Gamma after five years at Daisy Wholesale, now Digital Wholesale Solutions, where she was responsible for steering the team through the rebrand and defining a new market development strategy to acquire IT resellers.
This is a newly created role for Gamma, demonstrating its commitment to the Channel. With focus on go-to-market, Lauren will be responsible for building integrated marketing strategies as well as driving channel partner engagement and commercial growth.
Lauren commented, “I am delighted to be joining Gamma at such a significant time. Gamma is a forward-thinking, dynamic organisation which is incredibly partner-centric.”
A finalist in the Chartered Institute of Marketing’s 2019 Marketer of the Year Award category and featured on the CRN Women in Channel A-list 2019, Lauren is proving herself to be a prominent female leader within the industry.
Lauren joins at a particularly exciting time for Gamma, who is looking to bring a variety of new and enhanced products to market early next year, including Contact Centre, a WLR replacement, a reinvigorated Mobile proposition, Horizon Collaborate 2.0 and Horizon integration with Microsoft Teams.