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Data compliance experts DQM GRC, sole distributor in the South of England for The Preference Centre from permission marketing specialist Syrenis, claims that any organisation that deploys the technology to manage consumer permissions will be 100% compliant with GDPR and the new fundraising regulatory framework.

The Preference Centre is a secure, cloud-based application that facilitates enterprisewide collation and management of consumer preferences across multiple channels and brands, integrating easily with existing in-house and third-party systems. The system has been designed from the ground up to give consumers direct access to their preferences.

The Preference Centre is built to work alongside an organisation’s existing email marketing platforms and CRM systems and has the ability to push and pull preference data into other application platforms.

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