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Meet the platform set to disrupt the UK B2B commerce industry

To address the increase in demand for B2B eCommerce, Oro Inc has launched its flagship platform OroCommerce in the UK.

OroCommerce is an enterprise-grade B2B ecommerce CRM, built with a comprehensive set of features ready for any B2B commerce model, helping to digitally transform businesses and revolutionise the eCommerce landscape. The platform has been specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

Already established in the US, OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. Despite only being released in January 2017, OroCommerce has been recognised in the IDC MarketScape as a Major Player and by Gartner in its 2021 Market Guide for Marketplace Operation Applications.

The platform will allow UK-based businesses to expand into new markets with an online and mobile presence which is paramount in the digital landscape of 2021. Businesses who don’t want to get left behind are being urged to rethink their digital strategy as the number of eCommerce users is expected to grow by 7% to 61 million users in the UK by 2024.

As a purpose-built eCommerce platform for B2B, OroCommerce offers out-of-the-box B2B features. Oro Inc recently announced the release of OroCommerce 4.2, the latest version of its flagship eCommerce platform. The platform’s integrated technology solution provides a diverse range of B2B features and capabilities, such as personalisation, localisation, built-in multi-channel CRM, powerful workflows, and a pricing engine.

Yoav Kutner, CEO and Founder of Oro, Inc, said: “It’s never been more important for businesses to have a B2B eCommerce platform that supports their digital strategy and we’re pleased to be able to offer our flagship platform to UK businesses looking to improve their online offering so that they can reap the same rewards we’ve seen with US-based businesses.

“With the release of OroCommerce 4.2 and our expansion into the UK market, we’re looking forward to welcoming even more businesses on board. Digital B2B commerce is all about providing a consistent, relevant, and personalized buying experience, whether your business is new to eCommerce or you’re looking for a competitive edge.”

About Oro, Inc.

Oro, Inc. offers a suite of open-source commerce applications: OroPlatform, OroCRM, and OroCommerce. OroCRM is a solution for multichannel companies, and OroCommerce, the only open-source eCommerce platform purpose-built for B2B companies. Oro’s founders previously founded Magento and have deep experience in the eCommerce industry. They include Yoav Kutner, CEO; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board.

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