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Midwich enters Nordics

Midwich partner logo
Midwich partner logo

Specialist audio visual distributor Midwich has continued its European expansion with the acquisition of AV Partner AS, a Norwegian value-added distributor of AV products.

Norway is the third new country Midwich has expanded into this year, following its entry into Italy and Switzerland with the acquisitions of Prase (Italy) and MobilePro (Switzerland) in January.

Founded in Oslo in 2010, AV Partner has a market leading position in the Norwegian projection market, with brands including Epson, Optoma, Casio and Hitachi, as well as a growing displays business through an exclusive distribution agreement with Vestel.

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TechnologyReseller: 2021