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MSPs challenged by sales and marketing

Sales and marketing, including lead generation, hiring sales talent, cold calling and market differentiation, is the biggest challenge facing managed service providers, according to Datto’s second annual State of the MSP survey.

More than half (53%) of the 2,300 MSPs surveyed cited Sales and Marketing as a challenge, ahead of staffing and training (41%), growing pains (28%) and ransomware and cybersecurity (26%).

Of the 2,300 MSPs surveyed, 60% have fewer than 100 clients and 20% have 101 to 200. The most popular vertical markets for MSPs are healthcare (53%), finance (49%) and manufacturing (48%). Three quarters (75%) still offer break-fix services.

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