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NEC Provides the ‘Perfect Fit’ for Resellers

Reseller channel looks to NEC’s stability and choice with over 50 UK resellers finding pastures new

Due to an increasing number of strategic changes within the telecoms industry in the last few months, many resellers are turning to NEC for new opportunities.

NEC Enterprise Solutions, global leader in Communications & IT Solutions, have recruited fifty-plus resellers in the UK channel alone this year along with numerous others from the rest of Europe, Middle East and Africa.

Remaining committed to the Unified Communications market and reseller channel, NEC’s communications portfolio offers the choice of premise-based systems, hybrid and the latest cloud-based UNIVERGE BLUE UCaaS solution. NEC is recognized as worldwide leader in the small and medium sized business call control (PBX-IP PBX) market for the last six years in a row.*


Coventry-based HBT Communications, a successful UK reseller with over 30 years experience in telecoms, is one of the latest NEC Partners to be on-boarded. MD Ajmal Hussain explains, “NEC is a perfect fit for us – we would recommend them to other resellers.”

Adopting both the SL2100 small business PBX and SV9100 communications platform for SMBs, HBT have made full use of the online training for sales and technical teams. Ajmal continues, “We’ve enjoyed a smooth transition thanks to the NEC Partner Program along with excellent support from Distribution. The demand for IP / VoIP technology and homeworking capabilities the NEC portfolio provide are very strong in the marketplace.’ He adds, ‘We will also be investigating the UNIVERGE BLUE cloud solution going forwards.”

Other distributors including Italian Distributor Easy Com are joining forces. Gianluca Marinucci, General Manager enthuses, “We are particularly proud to become distributor for NEC in Italy, the Global No.1 in the IP-PBX Call Control market. The broad and powerful portfolio of this world leader enables us to further expand our offering in the market and with NEC we expect to address the increasing demand in our market and fuel further growth.”

The South African channel has also benefitted including Huge Management. Andy Openshaw, Chief Operating Officer at Huge Group says “NEC’s strong, long standing history and commitment to business communications, the company’s financial stability and their dedication to offer a rich choice of solutions to address current and future market needs, were decisive reasons for us to seek this partnership.”

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