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New look Vapour to target end user customers

Cloud technology specialist Vapour has revealed a new brand identity as it significantly expands its product offering with three new technology partnerships, a £350,000 investment in its toolkit and the creation of seven additional jobs.

A new partnership with Tech Data and extended relationships with Fortinet and Veeam present new business opportunities for the Yorkshire-headquartered firm that are expected to propel it to a turnover of £7 million by the end of 2021.

Through its agreement with distributor Tech Data and its accreditation as a Microsoft Cloud Solution Provider (Microsoft CSP), Vapour can now supply end user organisations with any Microsoft product or service, including Teams licences, Azure, hybrid cloud and backups, with wrap-around support and analytics across the collaboration stack.

Customer support will be provided by Vapour’s own specialist engineers, with the option to call upon the Tech Data helpdesk and Microsoft itself, if necessary.

In an extension of its existing relationship with firewall partner Fortinet, Vapour is to launch a security-first SD-WAN network proposition with zero touch provisioning, including SD-WAN overlays for MPLS networks and ‘plug and play’ SD-WAN boxes to protect corporate traffic in remote working setups.

It is also expanding its long-standing relationship with Veeam, with the launch of a new suite of hybrid backup, data management, servers, storage and disaster recovery solutions.

Other enhancements to its toolkit include robotic process automation (RPA) capabilities, UC&C analytics and consultancy services to bring the tech stack together.

CEO Tim Mercer said: “When we entered the voice market in 2013, we were very vocal about what cloud could do. In truth, people weren’t really ready. Yet, with the support of our investors, a considered recruitment strategy and a lot of hard graft, we built an ultra-resilient network – not to mention a straight-talking reputation – which transformed the space.

“Fast forward to 2020 and I knew we could do more. I knew our network could be a real enabler of digital transformation. We enjoy innovating. We aren’t afraid to disrupt. And now I think we can shake up the norm in wider segments of the market too – especially with these tech giants by our side.”

He added: “We’ll continue to collaborate with resellers throughout the channel and hope we can further strengthen their proposition by enhancing our toolkit, while satisfying some of the opportunities that are coming in directly to our business.”

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TechnologyReseller: 2021