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No-code leader launches first UK partner programme

Betty Blocks, the leading cloud-based no-code platform, has launched its first UK channel partner programme, featuring a Betty Blocks annual licence, development training, a support contract, sales training and marketing resources.

The Dutch company, which entered the UK market in January, has already established a partnership with creative digital agency Holygrow and is hoping to sign up more partners in the software development, digital transformation and business acceleration space.

Tom Oudhuis, VP of Partner & Channel Management at Betty Blocks, says that by empowering organisations to build their own applications rapidly and effectively without writing a single line of code, the company is paving the way for a new kind of developer.

He said: “The Betty Blocks no-code platform allows people with little to no programming experience to build complex enterprise-grade applications. The platform allows our partners to create applications without recruiting more coders, but by engaging a different type of developer: the Citizen Developer. This approach enables companies to speed up development and deliver more customised software projects.”

Oudhuis adds that partners can help their customers implement a Citizen Developer policy, enabling them to be more agile and self-sufficient in application development.

“We are looking for partners who are passionate about finding better ways to serve their customers, are committed to invest in training and marketing, and have a clear and specific industry focus,” he said.

No-code and low-code development platforms provide a way to meet high demand for software despite the shortage of skilled developers. With growth of 50% per annum, Forrester expects the no-code/ low-code market to grow from $6.5 billion today to $21 billion by the end of 2022.

Hundreds of organisations have already successfully deployed Betty Blocks, including Clifford Chance, Atlanta United, KPMG, Deloitte, ING, Vivat Insurance, Ymere and Grant Thornton.

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