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Norton launches dark web monitoring for consumers

Norton, a leading consumer Cyber Safety brand from NortonLifeLock, is helping consumers protect their identity through a combination of identity monitoring and support from a dedicated Identity Restoration Specialist should ID theft be suspected.

Steve Wilson, U.K. and Ireland Director at NortonLifeLock, said: “Unfortunately, personal information accessed through nefarious tactics may result in identity theft. A hack or data breach could lead, for example, to a loan being taken out in your name, which could impact your life and potentially your credit score.”

In a survey of 1,000 adults for the latest Norton Cyber Safety Insights Report, 60% of Brits said they are ‘very worried’ that their identity might be stolen, with 55% saying they would have no idea what to do if that did happen. Separate Norton research found that 22% of people surveyed have been victims of a social media account takeover.

Norton Identity Advisor Plus addresses these concerns in three ways:

  • 1 by monitoring social media for suspect activity linked to users’ Facebook, Instagram, Twitter, LinkedIn and YouTube accounts and by warning of scams, phishing attempts and risky links in users’ social news feeds;
  • 2 by scanning private forums, social webs, the deep web and dark web for evidence of ID theft; and
  • 3 by assigning an Identity Restoration Specialist to provide step-by-step support via a UK landline if ID theft is suspected. This includes guiding users through resolution processes with merchants, credit card companies, financial institutions, collection agencies, government agencies and other third parties, if necessary making three-way mediation calls with the victim and third party.

Norton Identity Advisor Plus comes with an easy-to-use dashboard where users input the personal information they want to be monitored. This can include
a driver’s licence number; up to five insurance account/ID numbers; email addresses, phone numbers and physical addresses; and up to 10 credit card numbers, financial account numbers and gamer tags.

Norton is also introducing Norton 360 Advanced, which brings together Norton’s cyber safety tools in a single solution, including Identity Restoration support, Dark Web Monitoring, Social Media Monitoring, endpoint and online protection, Password Manager, 200 GB of PC Cloud Backup, Secure VPN and Parental Control. identity-advisor-plus

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